Re: [Iai-Members] Retention of URLs in offline media

[Kim Bieler]

John,

I don't think people bother remembering URLs at all any more.  In the  
scenario you describe, I think you'd find that most people rely on  
"Google bookmarking." That is, the use of the Google search field to  
find anything and everything, including URLs they know perfectly well,  
like "bankofamerica.com." And I mean that people will literally type  
"bankofamerica.com" into Google.

If I knew that Apple was having a big sale, I'd probably type "apple"  
into Google to get there, then expect to see something about the  
promotion on the Apple home page.


-- Kim

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    Kim Bieler Graphic Design
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