RE: Theo Parrish in Adidas AdverT
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RE: Theo Parrish in Adidas AdverT
by Odeluga, Ken
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We 313ers should all watch it I think.
I did post it to the list over a week ago though. Keep up! ;-) -----Original Message----- From: Toby Frith [mailto:Toby.Frith@...] Sent: 13 February 2008 12:13 To: 313@... Subject: (313) Theo Parrish in Adidas AdverT http://www.youtube.com/watch?v=6dydtXJ94CE For all the latest news and comment visit www.telegraph.co.uk. This message, its contents and any attachments to it are private, confidential and may be the subject of legal privilege. Any unauthorised disclosure, use or dissemination of the whole or part of this message (without our prior written consent) is prohibited. If you are not the intended recipient, please notify us immediately. Incoming and outgoing telephone calls to our offices may be monitored or recorded for training and quality control purposes and for confirming orders and information. Telegraph Media Group Limited is a limited liability company registered in England and Wales (company number 451593). Our registered office address is: 111 Buckingham Palace Road, London, SW1W 0DT. |
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Re: RE: Theo Parrish in Adidas AdverT
by Carlos de Brito
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it is the 4th time this video pops up here ;)
btw: i'm still wondering why, but adidas is not the only major company that discovered theo parrish for their marketing activities. in april he will be in germany (with omar-s and robert owens) for a "Coke DJ Culture Tour": http://brandbooking.org/?section=tour+%26+dates c* -------- Original-Nachricht -------- > Datum: Wed, 13 Feb 2008 12:20:08 -0000 > Von: "Odeluga, Ken" <Ken.Odeluga@...> > An: "Toby Frith" <Toby.Frith@...>, 313@... > Betreff: RE: (313) Theo Parrish in Adidas AdverT > We 313ers should all watch it I think. > > I did post it to the list over a week ago though. > > Keep up! ;-) > > -----Original Message----- > From: Toby Frith [mailto:Toby.Frith@...] > Sent: 13 February 2008 12:13 > To: 313@... > Subject: (313) Theo Parrish in Adidas AdverT > > > http://www.youtube.com/watch?v=6dydtXJ94CE > > > > For all the latest news and comment visit www.telegraph.co.uk. This > message, its contents and any attachments to it are private, > confidential and may be the subject of legal privilege. Any > unauthorised disclosure, use or dissemination of the whole or part of > this message (without our prior written consent) is prohibited. If you > are not the intended recipient, please notify us immediately. Incoming > and outgoing telephone calls to our offices may be monitored or recorded > for training and quality control purposes and for confirming orders and > information. Telegraph Media Group Limited is a limited liability > company registered in England and Wales (company number 451593). Our > registered office address is: 111 Buckingham Palace Road, London, SW1W > 0DT. |
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Re: RE: Theo Parrish in Adidas AdverT
by Kent Williams
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Theo is going to get all sorts of love from the 313 list that Richie
won't. That's just the way things are. Watching that video doesn't make me think Theo is selling out to Adidas. It makes me think that Theo and a Film-maker got a bunch of money from Adidas to make a short film that gets at the heart of what Detroit dance music is all about. I don't even think you can see Theo's feet in it. Worrying about selling out and underground legitimacy seems to mostly be the occupation of people who have leisure time paid for by their own selling out to whatever corporation they're working for. 'Selling out' or 'Keeping it real' are more mythic attributes that people paste artists with, which makes black in white a world that is almost entirely gray. This is a completely different thing than compromising artistic principles to make money. Who in their right mind would talk about Theo that way? It's like they want their favorite artists not to sell out, because they want to believe there's someone left that hasn't sold out. Fair enough, I suppose, but we all have to make a living somehow. Let him who is without sin cast the first stone. On Feb 13, 2008 8:24 AM, fab@... <fab@...> wrote: > i'm surprised noone has mentioned anything about selling > out, or corporate invasion of underground cultures or > something along those lines. > i bet there would have been an outrage if it was richie |
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RE: RE: Theo Parrish in Adidas AdverT
by Toby Frith
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"Worrying about selling out and underground legitimacy seems to mostly
be the occupation of people who have leisure time paid for by their own selling out to whatever corporation they're working for." whilst wearing Adidas shoes... -----Original Message----- From: kent williams [mailto:chaircrusher@...] Sent: 13 February 2008 15:03 To: 313@... Subject: Re: RE: (313) Theo Parrish in Adidas AdverT Theo is going to get all sorts of love from the 313 list that Richie won't. That's just the way things are. Watching that video doesn't make me think Theo is selling out to Adidas. It makes me think that Theo and a Film-maker got a bunch of money from Adidas to make a short film that gets at the heart of what Detroit dance music is all about. I don't even think you can see Theo's feet in it. Worrying about selling out and underground legitimacy seems to mostly be the occupation of people who have leisure time paid for by their own selling out to whatever corporation they're working for. 'Selling out' or 'Keeping it real' are more mythic attributes that people paste artists with, which makes black in white a world that is almost entirely gray. This is a completely different thing than compromising artistic principles to make money. Who in their right mind would talk about Theo that way? It's like they want their favorite artists not to sell out, because they want to believe there's someone left that hasn't sold out. Fair enough, I suppose, but we all have to make a living somehow. Let him who is without sin cast the first stone. On Feb 13, 2008 8:24 AM, fab@... <fab@...> wrote: > i'm surprised noone has mentioned anything about selling > out, or corporate invasion of underground cultures or > something along those lines. > i bet there would have been an outrage if it was richie For all the latest news and comment visit www.telegraph.co.uk. This message, its contents and any attachments to it are private, confidential and may be the subject of legal privilege. Any unauthorised disclosure, use or dissemination of the whole or part of this message (without our prior written consent) is prohibited. If you are not the intended recipient, please notify us immediately. Incoming and outgoing telephone calls to our offices may be monitored or recorded for training and quality control purposes and for confirming orders and information. Telegraph Media Group Limited is a limited liability company registered in England and Wales (company number 451593). Our registered office address is: 111 Buckingham Palace Road, London, SW1W 0DT. |
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Re: RE: Theo Parrish in Adidas AdverT
by Michael.Elliot-Knight
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Or getting PAID
;-) MEK fab@... wrote on 02/13/2008 08:24:26 AM: > i'm surprised noone has mentioned anything about selling > out, or corporate invasion of underground cultures or > something along those lines. |
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Re: Theo Parrish in Adidas AdverT
by Cyclone Wehner-2
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This is a good thing. I still don't know about Benny and that Grammy
though??? C'mon! Cyclone Wehner Urban/Dance Music Journalist cyclonelouise@... On 14/02/2008, at 1:12 AM, Carlos de Brito wrote: > it is the 4th time this video pops up here ;) > > btw: i'm still wondering why, but adidas is not the only major > company that discovered theo parrish for their marketing > activities. in april he will be in germany (with omar-s and robert > owens) for a "Coke DJ Culture Tour": http://brandbooking.org/? > section=tour+%26+dates > > c* > > > -------- Original-Nachricht -------- > >> Datum: Wed, 13 Feb 2008 12:20:08 -0000 >> Von: "Odeluga, Ken" <Ken.Odeluga@...> >> An: "Toby Frith" <Toby.Frith@...>, 313@... >> Betreff: RE: (313) Theo Parrish in Adidas AdverT >> > > >> We 313ers should all watch it I think. >> >> I did post it to the list over a week ago though. >> >> Keep up! ;-) >> >> -----Original Message----- >> From: Toby Frith [mailto:Toby.Frith@...] >> Sent: 13 February 2008 12:13 >> To: 313@... >> Subject: (313) Theo Parrish in Adidas AdverT >> >> >> http://www.youtube.com/watch?v=6dydtXJ94CE >> >> >> >> For all the latest news and comment visit www.telegraph.co.uk. This >> message, its contents and any attachments to it are private, >> confidential and may be the subject of legal privilege. Any >> unauthorised disclosure, use or dissemination of the whole or part of >> this message (without our prior written consent) is prohibited. >> If you >> are not the intended recipient, please notify us immediately. >> Incoming >> and outgoing telephone calls to our offices may be monitored or >> recorded >> for training and quality control purposes and for confirming >> orders and >> information. Telegraph Media Group Limited is a limited liability >> company registered in England and Wales (company number 451593). Our >> registered office address is: 111 Buckingham Palace Road, London, >> SW1W >> 0DT. > |
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Re: Theo Parrish in Adidas AdverT
by M Ng
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I agree with Kent. Selling out is about compromising values.
I will also add - An artist has to eat - and it's great that they have other means of income other than just make records. Better something cool like an adidas ad, than say flipping burgers or being stuck in an office. Face it, not much $ is being made on making records. I have NFI really about a grammy. if you get nominated, it'd be sweet to get a chance to win one. I'm sure there is a lot of politicking and bias etc going on, but if I were an artist and people appreciated my recordings and nominated me, I wouldn't be complaining. And I dont' think you'd be either. On Feb 13, 2008 9:15 PM, Cyclone Wehner <cyclonelouise@...> wrote: > This is a good thing. I still don't know about Benny and that Grammy > though??? C'mon! > > Cyclone Wehner > Urban/Dance Music Journalist > cyclonelouise@... > > > > On 14/02/2008, at 1:12 AM, Carlos de Brito wrote: > > > it is the 4th time this video pops up here ;) > > > > btw: i'm still wondering why, but adidas is not the only major > > company that discovered theo parrish for their marketing > > activities. in april he will be in germany (with omar-s and robert > > owens) for a "Coke DJ Culture Tour": http://brandbooking.org/? > > section=tour+%26+dates > > > > c* > > > > > > -------- Original-Nachricht -------- > > > >> Datum: Wed, 13 Feb 2008 12:20:08 -0000 > >> Von: "Odeluga, Ken" <Ken.Odeluga@...> > >> An: "Toby Frith" <Toby.Frith@...>, 313@... > >> Betreff: RE: (313) Theo Parrish in Adidas AdverT > >> > > > > > >> We 313ers should all watch it I think. > >> > >> I did post it to the list over a week ago though. > >> > >> Keep up! ;-) > >> > >> -----Original Message----- > >> From: Toby Frith [mailto:Toby.Frith@...] > >> Sent: 13 February 2008 12:13 > >> To: 313@... > >> Subject: (313) Theo Parrish in Adidas AdverT > >> > >> > >> http://www.youtube.com/watch?v=6dydtXJ94CE > >> > >> > >> > >> For all the latest news and comment visit www.telegraph.co.uk. This > >> message, its contents and any attachments to it are private, > >> confidential and may be the subject of legal privilege. Any > >> unauthorised disclosure, use or dissemination of the whole or part of > >> this message (without our prior written consent) is prohibited. > >> If you > >> are not the intended recipient, please notify us immediately. > >> Incoming > >> and outgoing telephone calls to our offices may be monitored or > >> recorded > >> for training and quality control purposes and for confirming > >> orders and > >> information. Telegraph Media Group Limited is a limited liability > >> company registered in England and Wales (company number 451593). Our > >> registered office address is: 111 Buckingham Palace Road, London, > >> SW1W > >> 0DT. > > > > |
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Re: Theo Parrish in Adidas AdverT
by Frank Glazer
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seriously. i liken this kind of thing (see also red bull music
academy) to the financial backing renaissance artists got from wealthy patrons. On Thu, Feb 14, 2008 at 4:56 AM, Mann, Ravinder <R.Mann@...> wrote: > There is more reference to Detroit music than there is to Adidas in the > ad. You could even miss the shots of the trainers and not even realise > its an advert till the closing image. It's all good. > > > > > > -----Original Message----- > From: M Ng [mailto:mymachines808@...] > Sent: 14 February 2008 06:33 > To: Cyclone Wehner > Cc: Carlos de Brito; 313@... > Subject: Re: (313) Theo Parrish in Adidas AdverT > > > I agree with Kent. Selling out is about compromising values. > > I will also add - An artist has to eat - and it's great that they have > other means of income other than just make records. Better something > cool like an adidas ad, than say flipping burgers or being stuck in an > office. Face it, not much $ is being made on making records. > > I have NFI really about a grammy. if you get nominated, it'd be sweet > to get a chance to win one. I'm sure there is a lot of politicking and > bias etc going on, but if I were an artist and people appreciated my > recordings and nominated me, I wouldn't be complaining. And I dont' > think you'd be either. > > > On Feb 13, 2008 9:15 PM, Cyclone Wehner <cyclonelouise@...> > wrote: > > This is a good thing. I still don't know about Benny and that Grammy > > though??? C'mon! > > > > Cyclone Wehner > > Urban/Dance Music Journalist > > cyclonelouise@... > > > > > > > > On 14/02/2008, at 1:12 AM, Carlos de Brito wrote: > > > > > it is the 4th time this video pops up here ;) > > > > > > btw: i'm still wondering why, but adidas is not the only major > > > company that discovered theo parrish for their marketing > > > activities. in april he will be in germany (with omar-s and robert > > > owens) for a "Coke DJ Culture Tour": http://brandbooking.org/? > > > section=tour+%26+dates > > > > > > c* > > > > > > > > > -------- Original-Nachricht -------- > > > > > >> Datum: Wed, 13 Feb 2008 12:20:08 -0000 > > >> Von: "Odeluga, Ken" <Ken.Odeluga@...> > > >> An: "Toby Frith" <Toby.Frith@...>, 313@... > > >> Betreff: RE: (313) Theo Parrish in Adidas AdverT > > >> > > > > > > > > >> We 313ers should all watch it I think. > > >> > > >> I did post it to the list over a week ago though. > > >> > > >> Keep up! ;-) > > >> > > >> -----Original Message----- > > >> From: Toby Frith [mailto:Toby.Frith@...] > > >> Sent: 13 February 2008 12:13 > > >> To: 313@... > > >> Subject: (313) Theo Parrish in Adidas AdverT > > >> > > >> > > >> http://www.youtube.com/watch?v=6dydtXJ94CE > > >> > > >> > > >> > > >> For all the latest news and comment visit www.telegraph.co.uk. > This > > >> message, its contents and any attachments to it are private, > > >> confidential and may be the subject of legal privilege. Any > > >> unauthorised disclosure, use or dissemination of the whole or part > of > > >> this message (without our prior written consent) is prohibited. > > >> If you > > >> are not the intended recipient, please notify us immediately. > > >> Incoming > > >> and outgoing telephone calls to our offices may be monitored or > > >> recorded > > >> for training and quality control purposes and for confirming > > >> orders and > > >> information. Telegraph Media Group Limited is a limited liability > > >> company registered in England and Wales (company number 451593). > Our > > >> registered office address is: 111 Buckingham Palace Road, London, > > >> SW1W > > >> 0DT. > > > > > > > > > > To view the terms under which this email is distributed, please go to http://disclaimer.leedsmet.ac.uk/email.htm > -- peace, frank dj mix archive: http://www.deejaycountzero.com |
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Re: Theo Parrish in Adidas AdverT
by Todd Sines-2
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I bet the creators of the advert / film / viral branded content thing
knew that this would cause a stir on 313 amongst the "heads"... and that it would generate buzz and that people would look at it and keep Theo.. and adidas, fresh in their minds. so, they've succeeded. No harm done, right? +odd -- On Feb 14, 2008, at 5:00 AM, Frank Glazer wrote: > seriously. i liken this kind of thing (see also red bull music > academy) to the financial backing renaissance artists got from wealthy > patrons. > > On Thu, Feb 14, 2008 at 4:56 AM, Mann, Ravinder > <R.Mann@...> wrote: >> There is more reference to Detroit music than there is to Adidas >> in the >> ad. You could even miss the shots of the trainers and not even >> realise >> its an advert till the closing image. It's all good. >> >> >> >> >> >> -----Original Message----- >> From: M Ng [mailto:mymachines808@...] >> Sent: 14 February 2008 06:33 >> To: Cyclone Wehner >> Cc: Carlos de Brito; 313@... >> Subject: Re: (313) Theo Parrish in Adidas AdverT >> >> >> I agree with Kent. Selling out is about compromising values. >> >> I will also add - An artist has to eat - and it's great that they >> have >> other means of income other than just make records. Better something >> cool like an adidas ad, than say flipping burgers or being stuck >> in an >> office. Face it, not much $ is being made on making records. >> >> I have NFI really about a grammy. if you get nominated, it'd be >> sweet >> to get a chance to win one. I'm sure there is a lot of >> politicking and >> bias etc going on, but if I were an artist and people appreciated my >> recordings and nominated me, I wouldn't be complaining. And I dont' >> think you'd be either. >> >> >> On Feb 13, 2008 9:15 PM, Cyclone Wehner >> <cyclonelouise@...> >> wrote: >>> This is a good thing. I still don't know about Benny and that Grammy >>> though??? C'mon! >>> >>> Cyclone Wehner >>> Urban/Dance Music Journalist >>> cyclonelouise@... >>> >>> >>> >>> On 14/02/2008, at 1:12 AM, Carlos de Brito wrote: >>> >>>> it is the 4th time this video pops up here ;) >>>> >>>> btw: i'm still wondering why, but adidas is not the only major >>>> company that discovered theo parrish for their marketing >>>> activities. in april he will be in germany (with omar-s and robert >>>> owens) for a "Coke DJ Culture Tour": http://brandbooking.org/? >>>> section=tour+%26+dates >>>> >>>> c* >>>> >>>> >>>> -------- Original-Nachricht -------- >>>> >>>>> Datum: Wed, 13 Feb 2008 12:20:08 -0000 >>>>> Von: "Odeluga, Ken" <Ken.Odeluga@...> >>>>> An: "Toby Frith" <Toby.Frith@...>, 313@... >>>>> Betreff: RE: (313) Theo Parrish in Adidas AdverT >>>>> >>>> >>>> >>>>> We 313ers should all watch it I think. >>>>> >>>>> I did post it to the list over a week ago though. >>>>> >>>>> Keep up! ;-) >>>>> >>>>> -----Original Message----- >>>>> From: Toby Frith [mailto:Toby.Frith@...] >>>>> Sent: 13 February 2008 12:13 >>>>> To: 313@... >>>>> Subject: (313) Theo Parrish in Adidas AdverT >>>>> >>>>> >>>>> http://www.youtube.com/watch?v=6dydtXJ94CE >>>>> >>>>> >>>>> >>>>> For all the latest news and comment visit www.telegraph.co.uk. >> This >>>>> message, its contents and any attachments to it are private, >>>>> confidential and may be the subject of legal privilege. Any >>>>> unauthorised disclosure, use or dissemination of the whole or part >> of >>>>> this message (without our prior written consent) is prohibited. >>>>> If you >>>>> are not the intended recipient, please notify us immediately. >>>>> Incoming >>>>> and outgoing telephone calls to our offices may be monitored or >>>>> recorded >>>>> for training and quality control purposes and for confirming >>>>> orders and >>>>> information. Telegraph Media Group Limited is a limited liability >>>>> company registered in England and Wales (company number 451593). >> Our >>>>> registered office address is: 111 Buckingham Palace Road, London, >>>>> SW1W >>>>> 0DT. >>>> >>> >>> >> >> >> To view the terms under which this email is distributed, please >> go to http://disclaimer.leedsmet.ac.uk/email.htm >> > > > > -- > peace, > > frank > > dj mix archive: http://www.deejaycountzero.com > > |
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RE: Theo Parrish in Adidas AdverT
by Toby Frith
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No doubt at all.
For some unfathomable reason I still feel a very faint flicker of being uncomfortable with it though. Everything about it is done to make you feel that it's not an advert in any way whatsoever - and I guess this is just the way things are done nowadays. The artist is happy - his integrity isn't compromised and we get to see a glimpse of his craft and how he does things, the advertiser gets nothing but 5 seconds at the end.....and yet! I love Adidas and I love Theo Parrish...It doesn't make sense. -----Original Message----- From: Todd Sines [mailto:sines_tr@...] Sent: 14 February 2008 11:03 To: 313 Cc: Mann, Ravinder; M Ng; Frank Glazer; Cyclone Wehner; Carlos de Brito Subject: Re: (313) Theo Parrish in Adidas AdverT I bet the creators of the advert / film / viral branded content thing knew that this would cause a stir on 313 |
