Saw this in one of the newsletters from PMA (Photo Marketing
Association) with a reference to the British magazine "Amateur Photographer"
Kodak signs licensing deal with Vivitar, new Kodak-branded 35mm SLR
on the horizon
<
http://www.kodak.com/>Eastman Kodak Co., Rochester, N.Y., will
continue making film cameras for least another 2 years, reports
<
http://www.amateurphotographer.co.uk/news/Plans_for_Kodakbranded_35mm_filmbased_SLR_camera_unveiled_Vivitar_signs_twoyear_deal_to_make_Kodak_film_cameras_news_196274.html>Amateur
Photographer. Kodak recently signed a new licensing deal with
<
http://www.vivitar.com/>Vivitar, who is planning to manufacture a
Kodak-branded 35mm SLR camera.
"Vivitar has plans to develop a Kodak SLR camera similar to the
Vivitar V3000s," said Vivitar UK CEO Abbas Bhanji. "The planned KV100
is, at the moment, at the development stages and once released will
be aimed at educational institutes who specialize in traditional photography."
Initial predictions of the death of film have been somewhat
premature, according to Joel Proegler, general manager of Film
Capture at Eastman Kodak. Proegler tells Amateur Photographer that
"Kodak has focused on the digital message for the past four years. As
we come out of that transition, one thing is very clear: film is a
very profitable part of the business."
===========
And at the "Amateur Photographer" site linked above, the article notes:
"Having achieved success in India, Kodak is now planning to exploit
the growing economy in China."
--
John Albino
mailto:jalbino(AT)jwalbino.com
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