KDE and PR

[Igor Schwarzmann-3]

Hello,

I was talking about KDE and PR a couple a weeks ago, but
unfortunately on the wrong mailinglist and somehow I did forget
to move it to kde-promo.

With the release of KDE 4.1 I'm using KDE on my office note-
book - my administrator is hating me for that ,) - and I watched
kde-promo closely. There is a very long thread about KDE 4.1
release and press reactions, which is a good way to collect the
responses.

If we take a closer look to the publications which wrote about
KDE you might see, that there is a lot of linux specific publications.
That's not a bad thing, but it's not great either, if it's our goal to
expand KDE to the mainstream public.

Don't get me wrong, although I'm working for a PR agency, I
like to read IT/Linux sites and blogs and it was quite enough
for KDE to indulge in conversation on this sites, but I think
the time is right to move a bit further into the classic domain
of Apple: The web guys.

At least this is a target group where I would start and I think
KDE could have a big impact there, if it's done right. For example:
Cory Doctorow, one of the big faces behind BoingBoing, switched
publicly from OS X to Linux. Ok, it's Ubuntu, but maybe somebody
need to establish a contact to him and give him the opportunity
to test the new KDE. It would make a big splash, if he would switch
from Gnome to KDE.

I'm pretty sure, there is a lot potential for KDE in the "domain of
Apple" and the thing is, that those "web guys" (like me, for example)
are talking to different people and we talk a lot about our new toys
via Facebook, Twitter, ...

I'm not a big fan of Michael Arrington (techcrunch.com) personally,
but the guy can bring down startups with one blog post and also
he can elevate startup to the top. Again, with one blog post. This
is the kind of publicity we need for KDE right now. Those guys do
know technology, they aren't afraid to test, but currently their horizon
is OS X or Vista. Of course it's easy for them to choose OS X, they
are buying a Mac anyway, but maybe some of them would start
using Linux and KDE.

Another idea would be to start talking at web conferences or barcamps
about Linux and KDE. I'm visiting quite a few BarCamps in Germany
and there is almost always a session about OS X tools or the iPhone
currently. Why not a KDE session? There is a lot to show and a lot
eye candy to. :) I'm planing a session for BarCampBerlin3, which is
the largest BarCamp in Europe (I think).

Well, so much for my ideas, I hope it wasn't to much "blabla", but
I really think it would help to look for new horizons. :)

So long,

Igor

--
Igor Schwarzmann
Vogteistr. 15
50670 Köln
Tel.: [phone]
Mobile [phone]
Blog: http://www.amerikawaehlt.de/
Twitter: http://twitter.com/igorschwarzmann/
Tumblr: http://igorschwarzmann.tumblr.com/
 
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On Mon, Aug 4, 2008 at 10:47 AM, Igor Schwarzmann <schwarzmann@...> wrote:

> Hello,
>
> I was talking about KDE and PR a couple a weeks ago, but
> unfortunately on the wrong mailinglist and somehow I did forget
> to move it to kde-promo.
>
> With the release of KDE 4.1 I'm using KDE on my office note-
> book - my administrator is hating me for that ,) - and I watched
> kde-promo closely. There is a very long thread about KDE 4.1
> release and press reactions, which is a good way to collect the
> responses.
>
> If we take a closer look to the publications which wrote about
> KDE you might see, that there is a lot of linux specific publications.
> That's not a bad thing, but it's not great either, if it's our goal to
> expand KDE to the mainstream public.
>
> Don't get me wrong, although I'm working for a PR agency, I
> like to read IT/Linux sites and blogs and it was quite enough
> for KDE to indulge in conversation on this sites, but I think
> the time is right to move a bit further into the classic domain
> of Apple: The web guys.
>
> At least this is a target group where I would start and I think
> KDE could have a big impact there, if it's done right. For example:
> Cory Doctorow, one of the big faces behind BoingBoing, switched
> publicly from OS X to Linux. Ok, it's Ubuntu, but maybe somebody
> need to establish a contact to him and give him the opportunity
> to test the new KDE. It would make a big splash, if he would switch
> from Gnome to KDE.
>
> I'm pretty sure, there is a lot potential for KDE in the "domain of
> Apple" and the thing is, that those "web guys" (like me, for example)
> are talking to different people and we talk a lot about our new toys
> via Facebook, Twitter, ...
>
> I'm not a big fan of Michael Arrington (techcrunch.com) personally,
> but the guy can bring down startups with one blog post and also
> he can elevate startup to the top. Again, with one blog post. This
> is the kind of publicity we need for KDE right now. Those guys do
> know technology, they aren't afraid to test, but currently their horizon
> is OS X or Vista. Of course it's easy for them to choose OS X, they
> are buying a Mac anyway, but maybe some of them would start
> using Linux and KDE.
>
> Another idea would be to start talking at web conferences or barcamps
> about Linux and KDE. I'm visiting quite a few BarCamps in Germany
> and there is almost always a session about OS X tools or the iPhone
> currently. Why not a KDE session? There is a lot to show and a lot
> eye candy to. :) I'm planing a session for BarCampBerlin3, which is
> the largest BarCamp in Europe (I think).
>
> Well, so much for my ideas, I hope it wasn't to much "blabla", but
> I really think it would help to look for new horizons. :)

It sure sounds very interesting, and to be honest, I'd never have
thought of it. Of course, maybe we should wait for 4.2. Or, on the
other hand, we should move right now ;-)

I think we're ready for some critical reviews, as long as we tell em
clearly this is still meant for early adaptors, not for the general
public. If they focus on the bright FUTURE, the potential of the KDE 4
platform, they should be positive ;-)

As you seem to know quite a bit about this, how about you take this
on, as a little project? That doesn't mean you execute it all by
yourself, but you take control. Plan, ask for help, tell others what
needs to be done. There are many ppl here lurking, looking to help on
a small, clear and concise job where someone tells them what to do. So
ask for something specific, and you most likely will get a response...

Of course, maybe some others here have input on this, know how, what...

grtz

Jos

> So long,
>
> Igor
>
> --
> Igor Schwarzmann
> Vogteistr. 15
> 50670 Köln
> Tel.: [phone]
> Mobile [phone]
> Blog: http://www.amerikawaehlt.de/
> Twitter: http://twitter.com/igorschwarzmann/
> Tumblr: http://igorschwarzmann.tumblr.com/
>
> _______________________________________________
> This message is from the kde-promo mailing list.
>
> Visit https://mail.kde.org/mailman/listinfo/kde-promo to unsubscribe, set digest on or temporarily stop your subscription.

 
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[Igor Schwarzmann-3]

Hi Jos,

On Mon, Aug 4, 2008 at 3:07 PM, Jos Poortvliet <jospoortvliet@...> wrote:
> It sure sounds very interesting, and to be honest, I'd never have
> thought of it. Of course, maybe we should wait for 4.2. Or, on the
> other hand, we should move right now ;-)

I think we should start pretty soon. That way we can
establish a minor network and when 4.2 hits the floor,
it will receive more publicity. It could even be a bench-
mark for success.

> I think we're ready for some critical reviews, as long as we tell em
> clearly this is still meant for early adaptors, not for the general
> public. If they focus on the bright FUTURE, the potential of the KDE 4
> platform, they should be positive ;-)

We'll need patience and we'll be explaining a lot. That's
why I think, that it shouldn't be only a project by the people
who are only involved in kde-promo, because it's important
to let the developers talk about their products. They are
the most convincing people, because they are building all
this incredible software.

> As you seem to know quite a bit about this, how about you take this
> on, as a little project? That doesn't mean you execute it all by
> yourself, but you take control. Plan, ask for help, tell others what
> needs to be done. There are many ppl here lurking, looking to help on
> a small, clear and concise job where someone tells them what to do. So
> ask for something specific, and you most likely will get a response...
>
> Of course, maybe some others here have input on this, know how, what...

Sounds good. I'll wait for some other responses before
starting a project out of this. Maybe there are some
other opinions to this pr-approach.

- Igor.

--
Igor Schwarzmann
Vogteistr. 15
50670 Köln
Tel.: [phone]
Mobile [phone]
Blog: http://www.amerikawaehlt.de/
Twitter: http://twitter.com/igorschwarzmann/
Tumblr: http://igorschwarzmann.tumblr.com/
 
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[Lydia Pintscher]

On Mon, Aug 4, 2008 at 10:47, Igor Schwarzmann <schwarzmann@...> wrote:
> At least this is a target group where I would start and I think
> KDE could have a big impact there, if it's done right. For example:
> Cory Doctorow, one of the big faces behind BoingBoing, switched
> publicly from OS X to Linux. Ok, it's Ubuntu, but maybe somebody
> need to establish a contact to him and give him the opportunity
> to test the new KDE. It would make a big splash, if he would switch
> from Gnome to KDE.

I exchanged a few e-mails with Cory already and I think we have got a
good connection.
So if someone wants to get in touch with him feel free to poke me.

My impression: You can't bullshit him into anything. So if you really
want to make him even consider writing about or switching to KDE you
have to present it honestly and without marketing bla bla.
Also I have the impression that he takes great pride in being
independent and writing reviews about things he is really passionate
about.
That being said he seems rather happy with GNOME right now.
What we could do however is ask him to give KDE a try for some time.
(Make it easy by offering a test machine or really good live CD?)


To sum it up I like your proposal but we need to be careful how we
present it to the blogger/journalist/... in question.


Cheers
Lydia

--
Lydia Pintscher
Amarok community manager
kde.org - amarok.kde.org - kubuntu.org
claimid.com/nightrose
 
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[dotancohen]

2008/8/4 Igor Schwarzmann <schwarzmann@...>:
> Sounds good. I'll wait for some other responses before
> starting a project out of this. Maybe there are some
> other opinions to this pr-approach.
>

I say wait for release 4.2. Release 4.1 was a major milestone, but it
is only the beginning of end-user functionality and still suffers from
the bad taste left in the mouths of current users after the 4.0
release. Let there be one 'good' release (4.1) before the big splash.
Also, 4.1 is obviously missing many features from the 3.x branch,
which will be enough for current critics to make a stink over.

--
Dotan Cohen

http://what-is-what.com
http://gibberish.co.il
א-ב-ג-ד-ה-ו-ז-ח-ט-י-ך-כ-ל-ם-מ-ן-נ-ס-ע-ף-פ-ץ-צ-ק-ר-ש-ת

A: Because it messes up the order in which people normally read text.
Q: Why is top-posting such a bad thing?
 
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[Igor Schwarzmann-3]

Hi Lydia,

On Mon, Aug 4, 2008 at 5:39 PM, Lydia Pintscher
<lydia.pintscher@...> wrote:
> I exchanged a few e-mails with Cory already and I think we have got a
> good connection.
> So if someone wants to get in touch with him feel free to poke me.

great, so we have at least one direct connection to
Cory. That's good, because it's probably not that
easy to get in touch with him. :-)

> My impression: You can't bullshit him into anything. So if you really
> want to make him even consider writing about or switching to KDE you
> have to present it honestly and without marketing bla bla.
> Also I have the impression that he takes great pride in being
> independent and writing reviews about things he is really passionate
> about.

I'm not on a classic marketing trip, btw. ,) I think it's
a great product and I think I can help out with the
communication a bit. If Cory decides to go with
Gnome, because he prefers it, that's ok with me.
It's not about bullshiting, it's about giving people
to opportunity to take a closer look at KDE.

> That being said he seems rather happy with GNOME right now.
> What we could do however is ask him to give KDE a try for some time.
> (Make it easy by offering a test machine or really good live CD?)

That might be a good idea, but I'm not sure what
the best liveCD is right now. openSUSE11 worked
fine enough for me.

> To sum it up I like your proposal but we need to be careful how we
> present it to the blogger/journalist/... in question.

Definitely, but then again, I think we have the right product
and we're not "selling" anything. So it's really just about
showing what we have. If somebody isn't interested, so be
it.

- Igor.

--
Igor Schwarzmann
Vogteistr. 15
50670 Köln
Tel.: [phone]
Mobile [phone]
Blog: http://www.amerikawaehlt.de/
Twitter: http://twitter.com/igorschwarzmann/
Tumblr: http://igorschwarzmann.tumblr.com/
 
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[Igor Schwarzmann-3]

Hi Dotan,

On Mon, Aug 4, 2008 at 5:41 PM, Dotan Cohen <dotancohen@...> wrote:
> I say wait for release 4.2. Release 4.1 was a major milestone, but it
> is only the beginning of end-user functionality and still suffers from
> the bad taste left in the mouths of current users after the 4.0
> release. Let there be one 'good' release (4.1) before the big splash.
> Also, 4.1 is obviously missing many features from the 3.x branch,
> which will be enough for current critics to make a stink over.

Yeah, I guess 4.2 might be an even bigger step for KDE, but
the thing is, we won't be speaking to people who are that familiar
with KDE, so there won't be any bad taste because of 4.0 and
there plenty of features and apps we can show in 4.1.

Then again, some of the killer apps (Amarok) aren't ready yet,
which is a disadvantage.

- Igor.

--
Igor Schwarzmann
Vogteistr. 15
50670 Köln
Tel.: [phone]
Mobile [phone]
Blog: http://www.amerikawaehlt.de/
Twitter: http://twitter.com/igorschwarzmann/
Tumblr: http://igorschwarzmann.tumblr.com/
 
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[Lydia Pintscher]

On Mon, Aug 4, 2008 at 17:47, Igor Schwarzmann <schwarzmann@...> wrote:

> Hi Lydia,
>
> On Mon, Aug 4, 2008 at 5:39 PM, Lydia Pintscher
> <lydia.pintscher@...> wrote:
>> I exchanged a few e-mails with Cory already and I think we have got a
>> good connection.
>> So if someone wants to get in touch with him feel free to poke me.
>
> great, so we have at least one direct connection to
> Cory. That's good, because it's probably not that
> easy to get in touch with him. :-)
>
>> My impression: You can't bullshit him into anything. So if you really
>> want to make him even consider writing about or switching to KDE you
>> have to present it honestly and without marketing bla bla.
>> Also I have the impression that he takes great pride in being
>> independent and writing reviews about things he is really passionate
>> about.
>
> I'm not on a classic marketing trip, btw. ,) I think it's
> a great product and I think I can help out with the
> communication a bit. If Cory decides to go with
> Gnome, because he prefers it, that's ok with me.
> It's not about bullshiting, it's about giving people
> to opportunity to take a closer look at KDE.

;-) I wasn't expecting anything else. Just wanted to make sure we are
on the same page here.

>> That being said he seems rather happy with GNOME right now.
>> What we could do however is ask him to give KDE a try for some time.
>> (Make it easy by offering a test machine or really good live CD?)
>
> That might be a good idea, but I'm not sure what
> the best liveCD is right now. openSUSE11 worked
> fine enough for me.

Personally I would advice against openSUSE.
They customized the look of KDE 4 to look pretty much like KDE 3. In
my opinion it doesn't look good but that is personal taste probably.
Fact is it is not a "clean" KDE 4 experience.
I don't know which one to use but we want one that is as close to SVN I think.

>> To sum it up I like your proposal but we need to be careful how we
>> present it to the blogger/journalist/... in question.
>
> Definitely, but then again, I think we have the right product
> and we're not "selling" anything. So it's really just about
> showing what we have. If somebody isn't interested, so be
> it.

True.


Cheers
Lydia

--
Lydia Pintscher
Amarok community manager
kde.org - amarok.kde.org - kubuntu.org
claimid.com/nightrose
 
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[Lydia Pintscher]

> Then again, some of the killer apps (Amarok) aren't ready yet,
> which is a disadvantage.

Amarok 2 should be ready before 4.2.
We are aiming for October but that plan is _very_ tight so we might
need to adjust it at some point.


Cheers
Lydia

--
Lydia Pintscher
Amarok community manager
kde.org - amarok.kde.org - kubuntu.org
claimid.com/nightrose
 
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On Mon, Aug 4, 2008 at 6:03 PM, Lydia Pintscher
<lydia.pintscher@...> wrote:
>> Then again, some of the killer apps (Amarok) aren't ready yet,
>> which is a disadvantage.
>
> Amarok 2 should be ready before 4.2.
> We are aiming for October but that plan is _very_ tight so we might
> need to adjust it at some point.

But, despite how cool the amaROCKers are, it's not our only killer
app. Sure, other apps will be ready, but I would definately feel more
confident showing off 4.2 than 4.1.

On the other hand, as I said, 4.1 does show potential and is about the
future. So we should ask ourselves: do we think these bloggers will
pick that up or not? If we think they would, let's go for 4.1. If we
doubt it, 4.2 it should be...

> Cheers
> Lydia
>
> --
> Lydia Pintscher
> Amarok community manager
> kde.org - amarok.kde.org - kubuntu.org
> claimid.com/nightrose
>
> _______________________________________________
> This message is from the kde-promo mailing list.
>
> Visit https://mail.kde.org/mailman/listinfo/kde-promo to unsubscribe, set digest on or temporarily stop your subscription.
>

 
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[Alexandra Leisse]

On Mon, Aug 4, 2008 at 6:58 PM, Jos Poortvliet <jospoortvliet@...> wrote:

> On Mon, Aug 4, 2008 at 6:03 PM, Lydia Pintscher
> <lydia.pintscher@...> wrote:
>>> Then again, some of the killer apps (Amarok) aren't ready yet,
>>> which is a disadvantage.
>>
>> Amarok 2 should be ready before 4.2.
>> We are aiming for October but that plan is _very_ tight so we might
>> need to adjust it at some point.
>
> But, despite how cool the amaROCKers are, it's not our only killer
> app. Sure, other apps will be ready, but I would definately feel more
> confident showing off 4.2 than 4.1.
>
> On the other hand, as I said, 4.1 does show potential and is about the
> future. So we should ask ourselves: do we think these bloggers will
> pick that up or not? If we think they would, let's go for 4.1. If we
> doubt it, 4.2 it should be...

Only a short remark... I feel uncomfortable with showing off 4.1 to
the bloggers. If they are used to run Mac OS X, they would probably
expect a system that works out of the box. 4.1 shows potential for
sure, but I'm not completely convinced that this will be enough to get
the result that we're expecting.

Am I too careful there?

>> Cheers
>> Lydia
>>
>> --
>> Lydia Pintscher
>> Amarok community manager
>> kde.org - amarok.kde.org - kubuntu.org
>> claimid.com/nightrose
>>
>> _______________________________________________
>> This message is from the kde-promo mailing list.
>>
>> Visit https://mail.kde.org/mailman/listinfo/kde-promo to unsubscribe, set digest on or temporarily stop your subscription.
>>
>
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>
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>

--
ALEXANDRA LEISSE

NEUSSER STRASSE 222 | 50733 KÖLN
0221.25 95 46 26 | Ust.-ID DE256193911
www.untangled.biz | alexandra@...

PGP Fingerprint: AE92 45C2 03E5 6E8D 4AB4 3CD3 BAA9 E593 0928 7044
 
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On Mon, Aug 4, 2008 at 7:04 PM, Alexandra Leisse
<alexandra@...> wrote:

> On Mon, Aug 4, 2008 at 6:58 PM, Jos Poortvliet <jospoortvliet@...> wrote:
>> On Mon, Aug 4, 2008 at 6:03 PM, Lydia Pintscher
>> <lydia.pintscher@...> wrote:
>>>> Then again, some of the killer apps (Amarok) aren't ready yet,
>>>> which is a disadvantage.
>>>
>>> Amarok 2 should be ready before 4.2.
>>> We are aiming for October but that plan is _very_ tight so we might
>>> need to adjust it at some point.
>>
>> But, despite how cool the amaROCKers are, it's not our only killer
>> app. Sure, other apps will be ready, but I would definately feel more
>> confident showing off 4.2 than 4.1.
>>
>> On the other hand, as I said, 4.1 does show potential and is about the
>> future. So we should ask ourselves: do we think these bloggers will
>> pick that up or not? If we think they would, let's go for 4.1. If we
>> doubt it, 4.2 it should be...
>
> Only a short remark... I feel uncomfortable with showing off 4.1 to
> the bloggers. If they are used to run Mac OS X, they would probably
> expect a system that works out of the box. 4.1 shows potential for
> sure, but I'm not completely convinced that this will be enough to get
> the result that we're expecting.
>
> Am I too careful there?

Well, that's exactly what I'm unsure about as well ;-)

>>> Cheers
>>> Lydia
>>>
>>> --
>>> Lydia Pintscher
>>> Amarok community manager
>>> kde.org - amarok.kde.org - kubuntu.org
>>> claimid.com/nightrose
>>>
>>> _______________________________________________
>>> This message is from the kde-promo mailing list.
>>>
>>> Visit https://mail.kde.org/mailman/listinfo/kde-promo to unsubscribe, set digest on or temporarily stop your subscription.
>>>
>>
>> _______________________________________________
>> This message is from the kde-promo mailing list.
>>
>> Visit https://mail.kde.org/mailman/listinfo/kde-promo to unsubscribe, set digest on or temporarily stop your subscription.
>>
>
>
>
> --
> ALEXANDRA LEISSE
>
> NEUSSER STRASSE 222 | 50733 KÖLN
> 0221.25 95 46 26 | Ust.-ID DE256193911
> www.untangled.biz | alexandra@...
>
> PGP Fingerprint: AE92 45C2 03E5 6E8D 4AB4 3CD3 BAA9 E593 0928 7044
>
> _______________________________________________
> This message is from the kde-promo mailing list.
>
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[dotancohen]

2008/8/4 Jos Poortvliet <jospoortvliet@...>:
> On the other hand, as I said, 4.1 does show potential and is about the
> future. So we should ask ourselves: do we think these bloggers will
> pick that up or not? If we think they would, let's go for 4.1. If we
> doubt it, 4.2 it should be...

Bloggers know that bad reviews generate more comments than good
reviews. That means more diggs/reddits, especially when they are
tearing apart a major product such as KDE. In other words, don't count
on their good will || vision of the future. Anything they can complain
about, they will.

--
Dotan Cohen

http://what-is-what.com
http://gibberish.co.il
א-ב-ג-ד-ה-ו-ז-ח-ט-י-ך-כ-ל-ם-מ-ן-נ-ס-ע-ף-פ-ץ-צ-ק-ר-ש-ת

A: Because it messes up the order in which people normally read text.
Q: Why is top-posting such a bad thing?
 
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[Lydia Pintscher]

On Mon, Aug 4, 2008 at 19:50, Dotan Cohen <dotancohen@...> wrote:

> 2008/8/4 Jos Poortvliet <jospoortvliet@...>:
>> On the other hand, as I said, 4.1 does show potential and is about the
>> future. So we should ask ourselves: do we think these bloggers will
>> pick that up or not? If we think they would, let's go for 4.1. If we
>> doubt it, 4.2 it should be...
>
> Bloggers know that bad reviews generate more comments than good
> reviews. That means more diggs/reddits, especially when they are
> tearing apart a major product such as KDE. In other words, don't count
> on their good will || vision of the future. Anything they can complain
> about, they will.

Not true.
We had a lot of _very_ positive reviews of KDE 4 on digg in the last week.
Same for Amarok 2 reviews.

Cheers
Lydia

--
Lydia Pintscher
Amarok community manager
kde.org - amarok.kde.org - kubuntu.org
claimid.com/nightrose
 
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[dotancohen]

2008/8/4 Lydia Pintscher <lydia.pintscher@...>:
> We had a lot of _very_ positive reviews of KDE 4 on digg in the last week.
> Same for Amarok 2 reviews.
>

From a lot of small-timers, no big wigs.

--
Dotan Cohen

http://what-is-what.com
http://gibberish.co.il
א-ב-ג-ד-ה-ו-ז-ח-ט-י-ך-כ-ל-ם-מ-ן-נ-ס-ע-ף-פ-ץ-צ-ק-ר-ש-ת

A: Because it messes up the order in which people normally read text.
Q: Why is top-posting such a bad thing?
 
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[Lydia Pintscher]

On Mon, Aug 4, 2008 at 19:58, Dotan Cohen <dotancohen@...> wrote:
> 2008/8/4 Lydia Pintscher <lydia.pintscher@...>:
>> We had a lot of _very_ positive reviews of KDE 4 on digg in the last week.
>> Same for Amarok 2 reviews.
>>
> From a lot of small-timers, no big wigs.

Any negative stuff from them that I missed?

--
Lydia Pintscher
Amarok community manager
kde.org - amarok.kde.org - kubuntu.org
claimid.com/nightrose
 
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