Dan Agency - First Thing to Understand

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Dan Agency - First Thing to Understand

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Dan Agency - First Thing to Understand

All modeling, except for some glamour, is client driven. There is no need for a model (or for that matter, a photographer) until a client has something to sell (a product, service, or idea) or in the case of editorial an idea to convey. At this point, the client becomes willing to part with the dollars (the money stream) to accomplish his/her sales or editorial goals and a model is hired. It is the size of the potential sales' goals and the model's importance in those goals that determines how much a model is paid (hourly fees. usage, etc.). Some types of glamour and stock lifestyle modeling can work differently as the photo itself has a value and the buyer can be found later. So, when we look at different types of modeling we are looking at different classes of clients. As an example, the Fashion Industry is dependent on using models in its advertising, promotion, and sales material. In certain top fashion market cities this can lead to many job possibilities and high fees. So when considering a modeling career you must start by looking at the different types of modeling being demanded by clients, the requirements for a given type of modeling and if your physical, talent and personality are right for that type of modeling.

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