Content migration: options and strategies

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Content migration: options and strategies

by James Robertson-10 :: Rate this Message:

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Hi all,

I've just published an article on the options for migrating content
when redesigning a website or intranet:

http://www.steptwo.com.au/papers/kmc_migration/index.html

Would be interested to hear everyone's thoughts...

Cheers,
James

--
-------------------------
James Robertson, Managing Director
Step Two Designs

Email: jamesr@...
Web: www.steptwo.com.au
Phone: +61 2 9319 7901

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Re: Content migration: options and strategies

by Adriaan M. Bloem-4 :: Rate this Message:

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Hi James,

Well -- I'd really wish I had something clever to add, but you've
covered all bases -- any "ah, but..." I had while reading turned out
to be addressed in one of the next paragraphs.

So only one minor thing... in my experience, as you've write as well,
automated or semi-automated migration is rarely an option (you did a
great job explaining why). At the same time, having the regular
content managers, webmasters, editors etcetera do everything by hand
is usually not a viable alternative, either (since you want as short a
freeze as possible, and the core team will often simply be too small
to manage; and if it takes too long, they'll have to do this parallel
to their regular job of maintaining the website, doubling the
workload). And again, you're right in saying that semi-skilled helping
hands most often won't be able to discern what to rewrite, how to
rewrite, where the new content should go, etcetera. (Semi-skilled of
course doesn't mean "uneducated" but rather "they won't know enough
about the subject matter and/or have the expertise as to what makes a
great site, and won't have the time to learn").


So what often happens is that "skilled" editors are brought in. Worst
case, these are junior IT consultants (great at building templates --
terrible at doing the editorial stuff for a website, and expensive, to
boot). Best case, they're professional web editors -- but they still
won't know about your project, your strategy, plans and subject matter
enough to make a big difference (other than just a lot of plain
copy/pasting).

So whereas most people seem to recognize it takes that skill to move
items to the right place in the new site, rewrite some of it, reject
other pages -- they tend to remedy this by getting expensive outside
help, and in doing so, get the worst of both worlds.


The crux of course is that sifting through the existing content,
noting where it should go, and when applicable marking it obsolete or
up for a rewrite, is only a relatively modest amount of time (though
I'm all for paperless offices, you could even just print it all out
and go through it with a marker, which could be pretty quick; you
could also take all the titles, and given a resident web editor will
already more or less know the content, that's enough to sort in a
spreadsheet, mark the target, etc). Getting the original content,
separating text from design and multimedia, uploading that to the new
system, pasting the text, etcetera is the tedious 95% of the work.

So all the regular editors should be involved in the pre-selection.
Then just get a couple of students a comfortable desk job for the
holidays in transferring it to the right place. You'll only need one
person to coordinate what they do if the directions are clear. It'll
save you a lot of money, and more importantly, your regular editors
won't be stressed to the point of breaking during the migration. When
it's done, they can relax and just check if everything is in the right
place.

Cheers,
Adriaan M. Bloem
__
Radagio - Content Management Strategy
Benoordenhoutseweg 23, 2596 BA The Hague, The Netherlands
web: http://www.radagio.com; mail: bloem@...

CMSWatch.com Contributing Analyst
mail: abloem@...



On Mon, Jul 21, 2008 at 7:26 PM, James Robertson <jamesr@...> wrote:

> Hi all,
>
> I've just published an article on the options for migrating content
> when redesigning a website or intranet:
>
> http://www.steptwo.com.au/papers/kmc_migration/index.html
>
> Would be interested to hear everyone's thoughts...
>
> Cheers,
> James
>
> --
> -------------------------
> James Robertson, Managing Director
> Step Two Designs
>
> Email: jamesr@...
> Web: www.steptwo.com.au
> Phone: +61 2 9319 7901
>
> _______________________________________________
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> Netiquette FAQ and related CMS lists - [cms-forum], [cms-pr], [contentmanagers], [cmpros]
> http://www.cmsreview.com/NetiquetteFAQ.html
> http://www.cms-lists.org
>



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Re: Content migration: options and strategies

by Martin White-6 :: Rate this Message:

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James

A first class contribution and one that I am certainly going to recommend to
clients.

One issue that is starting to emerge is the migration of content from a CMS
into a portal. You refer to it in your introductory paragraph but portals
present some rather complex issues. At the core of this is whether the
content is going to be served up in Java portlets or as HTML pages using an
"iFrames" approach. If Java windows are going to be used then because they
need to be able to be resized on demand and also because of the very limited
functionality of the CMS in most portals, there is a substantial challenge
for the organisation in not just migrating the content but in undertaking a
total review of how the content is going to be structured for delivery.
There are some search engine implications for this as well but that is for
another day.  

In theory JSR 170 and JSR 286 will assist in the inter-connection of portal
and CMS products but from my rather limited knowledge of how these will work
in practice  they are not going to make a major impact on content migration.


Another emerging issue is the upgrade of large SharePoint 2003 intranets to
SharePoint 2007. Well worth reading
http://office.microsoft.com/download/afile.aspx?AssetID=AM102421321033 and
then taking a deep breath

Regards

Martin

Martin White
Intranet Focus Ltd
http://www.intranetfocus.com 

-----Original Message-----
From: cms-bounces@...
[mailto:cms-bounces@...] On Behalf Of James Robertson
Sent: 21 July 2008 18:26
To: cms@...
Subject: [CMS] Content migration: options and strategies

Hi all,

I've just published an article on the options for migrating content
when redesigning a website or intranet:

http://www.steptwo.com.au/papers/kmc_migration/index.html

Would be interested to hear everyone's thoughts...

Cheers,
James

--
-------------------------
James Robertson, Managing Director
Step Two Designs

Email: jamesr@...
Web: www.steptwo.com.au
Phone: +61 2 9319 7901

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Re: Content migration: options and strategies

by Austin, Darrel :: Rate this Message:

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> Another emerging issue is the upgrade of large SharePoint 2003
> intranets to
> SharePoint 2007. Well worth reading
> http://office.microsoft.com/download/afile.aspx?AssetID=AM102421321033
> and
> then taking a deep breath


...and then run as fast and far away as you can...

;o)

-Darrel

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Re: Content migration: options and strategies

by Tony Byrne - CMS Watch :: Rate this Message:

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Hi James et. al.-

This is a very realistic and practical survey of the issues (blogged about it here:
http://www.cmswatch.com/Trends/1318-Start-flossing-your-content-now).

One recommendation for V2 would be to address the issue of metadata.  Redesigns and
new system implementations typically involve new metadata schemes and the
requirement to classify at least some of the backfile.  I think many of the same
issues emerge (limited ability to automate, need for domain expertise, value in
advance clean up), but can play themselves out in different ways.

Cheers,

Tony Byrne
Founder, CMS Watch
Content Technology Evaluations
http://www.cmswatch.com/Reports/


> > Hi all,
> >
> > http://www.steptwo.com.au/papers/kmc_migration/index.html
> >
> > Cheers,
> > James
> >
> > --
> > -------------------------
> > James Robertson, Managing Director
> > Step Two Designs
> >

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Re: Content migration: options and strategies

by Brendan Quinn :: Rate this Message:

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Seeing as it's all the old guard chiming in on this post, I thought I'd
join in too...

James, I actually disagree somewhat with your very first point! ("There
is no way to avoid migrating content in a redesign")

Having the luxury of working on mostly time-based sites such as news and
broadcast-related sites, there is a strong argument for not migrating
content at all, and leaving the old (statically published "flat files")
sitting on the disk, in their old "page furniture".

There is a kind of historical value in having URLs like
http://www.bbc.co.uk/election97/frameset.htm still available, and I can
tell you, if our only choices were migrating all of that content to a
new CMS and republishing, or turning it off, then we couldn't have
justified the cost and would have had to flick the switch. Having the
opportunity to just leave the content there meant that we didn't have to
close it off or leave it for the Wayback Machine to handle.

Similarly, as we redesigned the site over time, we mostly left the
designs as they were...

1997: http://www.bbc.co.uk/politics97/diana/
2002: http://news.bbc.co.uk/1/hi/programmes/newsnight/review/2159682.stm
2006: http://news.bbc.co.uk/1/hi/uk/6176769.stm
2008: http://news.bbc.co.uk/1/hi/uk/7328754.stm

The page design gives users a sense of context that they can use to
recognise that the site has moved on.

Although I guess this is more about a design issue than a content
management one.

So if you want to avoid migration hell, come work on a
statically-published news site! (Having said all that, when we redesign
non-news sites, we still have an awful lot of migration to do...)

It's just like old times, eh?

Brendan :-)

-----Original Message-----
From: cms-bounces@...
[mailto:cms-bounces@...] On Behalf Of James Robertson
Sent: 21 July 2008 18:26
To: cms@...
Subject: [CMS] Content migration: options and strategies

Hi all,

I've just published an article on the options for migrating content when
redesigning a website or intranet:

http://www.steptwo.com.au/papers/kmc_migration/index.html

Would be interested to hear everyone's thoughts...

Cheers,
James

--
-------------------------
James Robertson, Managing Director
Step Two Designs

Email: jamesr@...
Web: www.steptwo.com.au
Phone: +61 2 9319 7901

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