Procter & Gamble recently changed its strategies regarding (A.) its
outside-the-Company partnering and (B.) inviting ideas-from-outside.
CGers are invited to contact P&G. Site addresses are listed below.
This strategy change may be of interest to CGers in several ways. I
speculate:
(1.) Collaborating/ partnering of CGers (or CGers' clients) with
P&G re. some subject/ technology that is
already
listed by P&G as of particular interest to P&G.
These presently tend to be specific product-class or
specific-technology related.
(2.) Advocating system-concept ideas -- something CGers do advance,
broad thinking about. This
across-systems
thinking seems not yet listed by P&G as a collaborative
topic, but it could be written in to P&G. An example: seeing use
of products as being aspects of systems that people/ product users
actually live with -- systems by which products connect in
non-traditional patterns. Two examples which exist: an exceptionally
simple method individuals can use to purify water for drinking, and
shampoo that doesn't require water.
(3.) Design of user
instructions based on
actual, very complex, "User Living Systems" as implied in
(2.) rather than only on-package instructions which are normally
limited to how to use that product alone. 'System' as a concept of
living is fast becoming a familiar way of living to a lot of people.
You can submit partnering and idea info at P&G's website list of
current needs and available assets:
Connect
& Develop www.pgconnectdevelop.com
The Company's general website is at
http://www.pg.com/en_US/index.jhtml .
Best,
D.
